AI visibility guides for people who need the system to make sense.
Practical, research-grounded walkthroughs for making your site visible and citable to AI answer engines. No guaranteed-ranking promises — just the technical and content signals that help models find and quote you.
01 Foundations
AI SEO, GEO, llms.txt, and crawler access.
02 Citability
How answer engines choose sources and references.
03 Execution
Checklists and implementation paths for real sites.
GEO score
Good · 8 categories
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8 min read
How to check if AI engines cite your brand (ChatGPT, Perplexity)
A practical method to find out whether AI answers mention your brand and cite your domain as a source — manually, with the free checker, and with ongoing monitoring.
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9 min read
Entity-based authority: why five pages beat one strong page
AI engines map entities and multi-page topic coverage, not keywords. How topic clusters, pillar pages, and hub-and-spoke internal links build the authority that earns citations.
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8 min read
Multimodal GEO: making images and video citable by AI engines
Gemini and GPT-4o reach images, video, and audio through their text scaffolding: alt text, captions, VideoObject schema, subtitle tracks, and transcripts. What to add, per medium.
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11 min read
Generative Engine Optimization: a practical guide to GEO
What GEO is, why it matters now, and how to make your site crawlable, understandable, and citable by AI answer engines. The pillar guide to the discipline behind AI SEO.
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9 min read
What is llms.txt? A practical guide with example
What llms.txt is, how it differs from robots.txt, what to include, and a concrete example. An orientation file for AI systems — not a confirmed ranking factor.
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12 min read
How to make your website appear in ChatGPT and Perplexity sources
A practical checklist for becoming citable by AI answer engines — crawlability, llms.txt, structured data, and the content patterns models tend to quote.
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10 min read
GEO vs SEO: what changes when AI engines become the interface
SEO and GEO share technical foundations but diverge in what they optimize for. A guide to the overlap, the differences, and where to focus effort when AI answer engines matter.
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9 min read
llms.txt for WordPress and AI visibility: a practical guide
What llms.txt is, what it actually does, and how to implement it on WordPress — manually or with a plugin. Includes format reference and what to include.
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14 min read
AI visibility checklist: how to make your website easier to find, cite, and recommend
All the technical and content signals that affect AI answer engine visibility, organized by category with clear pass/fail criteria. Crawlability, schema, llms.txt, brand signals, and more.
From guide to action
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New guides + the State of GEO report, by email
Occasional, substantive emails: new GEO guides, benchmark findings, and the State of GEO 2026 report when it ships. No spam.